Research: Front Cover Analysis 2

This magazine's demographic is 18+ and Young Adults (unisex). This is evident via the mixture of text techniques used. Firstly the banner above the "Masthead" (Name of magazine) is in capital letters signifying male aggression with a dark colour grey and then substitutes this for a softer, simple like text with a more colourful approach with yellow connoting happiness which is linked with more happy behaviour (found more in females). Its informative via the "Global Melting" in bright yellow thick font to remind the consumer its more than a music magazine hinting that they cover a number of topics in the magazine when in actual fact it is majority music based, this "Global Melting" heading exposes the demographic of the audience due to Global Warming being a serious adult focused topic. The "Masthead" is in bright contrasting red to stand out despite the main central image overlapping.

 

The main central image "Rick Ross" is inspirational according to Maslow's Hierarchy Of Needs, he is inspirational to mainly the male middle aged demographic, bearing in mind he is an overweight middle aged man and used to have a normal income job which was a Correctional Officer much like the demographic but he then became a "filthy rich" rapper featuring in many famous artists songs and also making soundtracks for major studio films like "Django Unchained" enhancing his wealth and fame which middle aged males may desire and aspire to via "Mid Life Crisis" due to his very materialistic music videos (Super cars, large numbers of women and excessive amounts of jewellery etc).

 

 The magazine reminds the consumer they utilise "exchange" via the website link. It features no Earpiece as majority of the time is aimed at teens and children e.g. "Free Toy!" etc whereas 18+ is the demographic for this magazine so it is not necessary. There are a number of stories located around him with consistent font and colouring to imply to the reader it is packed full of content along with the various artists listed above the "Masthead" to attract other fans of genre i.e Green Day for rock and Rick Ross for mainstream rap.

 

The issue number, price, date and website is located just above the "Masthead" in small print to make eye contact with the price tag less likely. The consistent usage of these colours and text in other magazines also creates a "magazine identity". The website usage and involving other artists is a good example of synergy. "Buzz Words" have been utilised via words like "Global" and "Love" to attract immediate attention and excite the reader. Via the unisex colours and mixture of entertainment and pressing issues of "copy" it has attained a "Mode Of Address" making content specific towards a chosen demographic of 18+ males and females.