Research: Double Page Spread Analysis 3

Hands on hips of the cover artist gives a rebellious or defiant feel to the page. This can be linked to catering to the young demographic of the NME.

Altering sizes of black and white font help add to the "Do it yourself" atmosphere, the text of the title is replicating the "torn out of a newspaper" like typography or font. This mimics that of "Sniffin Glue" a pop punk magazine for teenagers which utilised very unorthodox amateur like fonts some even written free hand.

 

The colour of the cover artist clothes replicates that of the NME logo along with together pieces of text in the same colour. This again is utilising a three colour choice palette which red, black and white is signature of NME. This helps readers instantly recognise certain companies and franchises just by the colours used.

 

Hyper-reality has been utilised via Photoshop as there are no wrinkles underneath the eyes, this is a feature which no human can pull off hence why the use of this particular technique is called "Hyper reality" as it is an altered perfected version of our reality.

Both these the main central image and the enlarged text which take up majority of the page signify that this is a cover story or the image on the right is the focus of the article.

 

 

When compared to Country Weekly's double page spread it is evident again who the demographic is as Country Weekly had lots of text with majority of the page being text (therefore its indicates the demographic to be Adult or Mature teenagers and all ages above) whereas on this NME double page spread majority of the page is the picture and its huge anchor or subheading with small amounts of text (suggesting a younger, less intellectual and literate demographic such as teenagers who are attracted more so by enlarged pictures and bright sharp colours than less sharp colours and increased or more paragraphs of text.)

Bold capital I signifies the start of the article, this for reader convenience and easier magazine and article navigation and acquisition. 

 

Direct eye contact from the cover artist or model with the reader helps in drawing in attention in order for it to be read, the size of the image contributes also.

 

It can also be said that the arms on hips means that the model has been shot using the "Male Gaze" (Laura Mulvey) which takes pictures and videos from a male perspective, the arms on hips and leaning forward slightly seems childish and put females in a lower position and males in a more superior position as the theory intends when being used.

 

In the following link is a powerpoint into the history of the magazine industry and the developent of other magazines such as the NME and Sniffin Glue; http://www.slideshare.net/Uzzynator/media-magazine-history